Kelly Lynn Jones' project at the Lab highlights her internet obsession around "things" she desires to own. Since starting one of the first online stores focusing on art ephemera in 2004, Jones has watched the internet evolve into a never ending platform for constant material consumption. It is nearly impossible to avoid an advertisement, a store, a blog or the newest social media site trying to sell you something whether its from the mass market or handmade. While she tried to keep her day job separate from her practice, Jones realized the two began to intersect. She, of course is no different from the rest of the public wanting to buy stuff as well as one of the ones pushing a product. For many months now, she has been keeping a visual inventory of all the obsessions that she cannot afford to buy. They exist as two dimensional images that in some sense illustrate what kind of person she is. It depicts the clothes, objects, furniture and other "things" that she likes, creating a non-linear narrative through these material goods. Jones is interested in how our "personalities" are so easily defined in this virtual time we exist in. We can be cataloged, identified and watched through our actions and "likes" mediated through social media. We roam the new "mall" of our time daily, fetishizing our dream desires. The spectacle never turns off and is constantly delivering us our ideal lives through virtual manipulation.
Jones created a physical "store" of the objects she obsesses over. Her visual inventory translated into real space and "merchandised" as a store. She selected a handful of images from her archive and made each object. (Since all she has are small images, she creates the objects in her own hand and chose the materials giving them a new kind of existence) They function as a quotation of the original. Jones explores ideas of universal as well as her own personal materialistic consumption specifically within the online platform. She also question authorship, our relationship with the objects we make and/ or buy and what meaning we put into the "aura" of an object once it becomes ours. How does a collection of low resolution images become a marker for who a person is and what transcends when the image becomes a real object creating a dialogue with the maker and the other objects?